Palmer and Harvey is a UK-based wholesaler that services the retail chain and convenience stores. The company was originally founded in 1925 as a traditional confectionery and tobacco wholesaler, and today is one of the UK’s largest wholesalers. Palmer and Harvery employs 3,400 people and is privately owned by current and former employees.
The main challenge presented by this project was to merge Palmer and Harvey's dated (6 years old) online ordering desktop-only website, an independent mobile-only ordering website, and another ordering IOS app into a single responsive web platform that should follow the style of the company website (Palmer and Harvey Website).
At the time (July 2015), no other big groceries except Asda and Aldi had taken the responsive path. All of them have separate ordering systems for desktops and for mobile devices. As I had not many benchmarcks I found myself starting almost in the unknown.
The ordering platform presented challenges such as improving the navigation and presentation of products while leaving room to display ads in an elegant way. Another requiment was to design and develop a responsive marketing email template that would be later personalised with links to products and ads tailored for each individual customer.