Hubtill is a platform of web-based applications designed for the business-to-business wholesale market. It aims to increase efficiency in-store and throughout the supply chain, improve on-shelf availability and stock management.
Hubtill Search uses Artiﬁcial Intelligence and machine-learning to develop an understanding of individual customers buying behaviour. By learning who is going to be buying which products and when, suppliers and retailers are able to predict demand much more accurately.
From the user point of view, the search experience is much more satisfying because the results returned by the system are personalised and based on previous selections made.
Hubtill Search REST API has been designed to be integrated as a third-party plugin in wholesalers and retailers e-commerce websites, and to serve detailed product information adquired from Brandbank, a company which specialises in managing and distributing FMCG (Fast-moving consumer goods) brand content.
I have designed a responsive user interface that consumes the Search REST API previously explained, in order to introduce the product to current Port80 customers and partners. And because some of these customers and partners still use legacy browsers, I did also designed a simpler alternative search.